Shiny Media

Yes we've been in the news once again. Viewers who switched on to CNN throughout yesterday (21/4/05) were treated to regular glimpses of Europe’s leading consumer electronics weblog, TechDigest.tv. TechDigest.tv was one of the main sites to be highlighted in a feature on CNN’s Global Office about the growing trend of advertising on blogs. The Shiny Media blog, which regularly garners 10,000 page impressions a day, was recently chosen by Dyson to run a series of advertisements for the company’s latest ball vacuum cleaner. Talking about the deal between Shiny Media and Dyson the CNN reporter commented: “It’s been touted as the first major ad campaign to be launched on a UK blog.” One of the revolutionary adverts featured on CNN’s programme showed how visitors to TechDigest.tv could play a game of ‘pong’ across the screen using the bat and ball provided. Dyson also chose TechDigest.tv’s sister site, ShinyShiny.tv to run the ad campaign. The two Shiny Media sites were the only blogs used by Dyson to promote its latest vacuum cleaner. The programme which referred to blogs as the ‘fastest growing sector of the Internet’, highlighted how many leading ‘blue chip’ companies are now turning to blogs to run their advertising campaigns.

No doubt aided by The Sun, The Guardian, The Register and our fave Scandinavian read www.prylfeber.se/,  Shiny Media had its best day ever yesterday with our sites registering over 45,000 page impressions in one day. We are not daft enough to think that we’ll get that traffic every day, but hitting a million page impressions across all our sites this month is now a real possibility.

Big day for Shiny Media yesterday as we got coverage in The Sun and The Guardian. The Sun gave a glowing review to our new blog Bayraider, with the journalist later telling us that the story had been the eighth most popular story on the site that day. Mental note to self: next time you launch a blog try and avoid Royal Weddings, elections, funerals and Championship league football games, and who knows where you’ll end up.

Over at The Guardian, blogologist Jane Peronne, wrote that the future is Shiny, adding ‘While Shiny Media has not reached the size of US commercial blog publishers Weblogs Inc and Gawker, it is leading the way in the UK scene of what is becoming known as nanopublishing. Last month, Shiny secured an advertising campaign from Dyson's, and has added two more blogs to its portfolio. Hippyshopper is a green consumer blog aimed at UK readers, while Bayraider features the highlights of the wilder reaches of eBay, covering everything from tacky royal wedding memorabilia to life-sized Yoda models.’

Bayraider also got loads of coverage across the web including mentions on Net Imperative, Problogger and the Blog Herald.

Well here's our ninth blog; Bayraider Press release is below.

Shiny Media launches Bayraider (www.bayraider.tv) - a trip through the dark side of eBay and other auction sites

People put some amazing things up on online auction sites, but sadly most of the time the sale of Charles and Diana divorce plates, fake dinosaur eggs and George W Bush in drag playing cards slip quietly by. Not any more though because you'll find all the freakiest stuff the online auction world has to offer along with a great deal else at Bayraider (www.bayraider.tv) which launches today.

Published by the UK's leading commercial weblog company, Shiny Media, Bayraider is on a mission to dig out all that's best on eBay and its rival auction sites.

Each day its readers will find • The most bizarre stuff ever offered for sale, from haunted Nintendo games consoles through to likenesses of famous sports stars in potato chips • The coolest collectibles from Elvis pinball machines through to life-size Dr Who Daleks • Celebrity cast-offs from shoes once worn by the famous through to the bags they used to carry their pet dogs in • The coolest gadgets and toys including amazing Japanese items that are not officially for sale in the US and UK • Hot shots, incredible bargains nearing the end of their auctions

This week we have got some wedding present ideas for Charles and Camilla, some apparently vital evidence missing from the Michael Jackson trial and the story of how some eBayers are already trying to cash in on the death of Pope John Paul II.

Bayraider will also deliver all the latest auction site news and offer hints and tips on selling items. If you love bidding on online auctions sites, or maybe just enjoy sniggering at the bizarre things people try and sell then you've got to bookmark Bayraider.

About Shiny Media The UK's first and largest commercial weblog publishing company Shiny Media (www.shinymedia.com) publishes a range of websites including Tech Digest (www.techdigest.tv) Europe's leading gadgets news site, Shiny Shiny (www.shinyshiny.tv) the first ever gadgets website written by and for women, Hippyshopper (www.hippyshopper.com), an guide to ethical consumerism and Shoewawa (www.shoewawa.com) the highly acclaimed blog about women's shoes.

Shiny Media was the first UK weblog company to attract mainstream advertising to its blogs (Dyson and Telewest). Its blogs have been featured in newspapers and magazines on both sides of the Atlantic including; The Guardian, USA Today, International Herald Tribune, The Sun, Daily Mirror, Vogue, Elle and the Financial Times.

For more information about Bayraider or Shiny Media contact Ashley Norris on +44 7900 244815 or mail@shinymedia.com

Few Brits know more about blogging than The Guardian’s own resident Blogologist, Jane Perrone. So cheers to Jane for making Hippyshopper The Guardian Newsblog’s site of the day and saying…

'It's too soon to call Shiny Media a nanopublishing empire. But the launch of its ethical consumer blog Hippyshopper - is proof that where Gawker and Weblogs Inc lead, UK blogs will follow.'