Shiny Media

Shiny Media gets down in the dirt with Scrumbag

The UK's first and largest commercial weblog publishing company, Shiny Media (www.shinymedia.com) is very proud to announce the arrival of its latest blog - that's 17 if you are counting - Scrumbag (www.scrumbag.tv)

Dedicated to the favourite sport of at least half of the SM team - Rugby Union - Scrumbag is a sharp, pointed and often very witty look at men, their odd shaped balls and the culture that surrounds them. But in true Shiny tradition it is written by a largely female team with ace blogger Toni Kelly, a rugby fanatic for many years, at the helm. Launched days before the start of the annual Six Nations competition Scrumbag will go where traditional rugby sites don't dare venture offering forthright and controversial opinions on the game's key issues.

Toni and her team will also keep Union fans up to speed on where they can watch the games - both live and on TV - what the latest gossip on the players is as well as in true Shiny style offering the odd Rugger fashion tip and spotting the best Rugby bargains on eBay.

'We are really excited about both Rugby and Scrumbag' says Shiny's Creative Director Ashley Norris. 'The southern hemisphere teams might have had it all their own way recently, but there's a real buzz around a couple of the European sides and by the time the World Cup starts next year anything could happen.' 'With a really knowledgeable and enthusiastic team of writers in place Scrumbag is fantastically placed to capture the excitement of the international game as well as keep hardcore fans abreast of what is happening domestically.'

About Shiny Media
• The UK's first and largest commercial weblog publishing company
• Attracts over a million visitors a month to its network of 17 blogs. To put that in perspective The Times Online and The Sun website combined only get two million a month, while FHM.com, which has been going five years and has seen serious investment only gets two million.

Shiny Media's blogs have been featured in newspapers and magazines on both sides of the Atlantic including; The Guardian, USA Today, International Herald Tribune, The Sun, Daily Mirror, Vogue, Elle, Time Magazine and the Financial Times.

For more information about the new blogs or Shiny Media contact Ashley Norris on +44 7900 244815 or info@shinymedia.com