Shiny teams up with Hecklerspray: now boasts 1.9 million uniques per month
We have always been huge fans of Hecklerspray - in our eyes the best British ents blog - so we are very pleased to announce that the two of us have teamed up.
Basically Hecklerspray has joined the Shiny stable which means we sell ads for them and work together on new projects.
In August's Shiny's 24 blogs attracted 1.4 million unique visitors. Hecklerspray grabbed 500,000, so between us we are pulling in 1.9 million uniques per month.
When we launched Shoewawa in Nov 04 we had about 300,000 uniques per month. So in the space of two years and with no funding (we have grown completely organically) we have pulled in sextupled (is that the right word?) in size.
Anyhow the full release is on the turn
Top UK blogs forge online ad deal – Shiny Media teams up with Hecklerspray
London, 25 September 2006: Shiny Media, the UK's largest commercial blogging company has today announced an agreement with Hecklerspray – one of the UK's most successful and high profile blogs.
Under the terms of the joint venture Hecklerspray will become a core part of the Shiny Media stable creating a blogging network with a monthly reach of 1.9 million unique visitors.
"We have always admired Hecklerspray," says Shiny Media's Creative Director Ashley Norris. "It is the best UK entertainment blog by some distance."
"Shiny has developed a portfolio of original and innovative blogs," says Hecklerspray's Editor, Stuart Heritage. "We are really excited to be working with Team Shiny."
Shiny Media will manage advertising sales for Hecklerspray.com, which currently attracts about 550,000 unique users and 850,000 page impressions per month. The deal also extends to cross-promotion between Hecklerspray and the Shiny sites, which are read by some 1.4 million people every month.
More on Shiny Media
* The UK's first and largest commercial weblog publishing company
* Attracts 1.4 million unique visitors a month to its network of 24 blogs.
* Shiny Media's blogs have been featured in newspapers and magazines on both sides of the Atlantic including; The Guardian, USA Today, International Herald Tribune, The Sun, Daily Mirror, Vogue, Elle, Time Magazine and the Financial Times.
* Advertisers have included Sony, Sky, Three, Dyson, AOL, Telewest and Gillette.
For more information about the new blog or Shiny Media contact Ashley Norris on info@shinymedia.com
More on Hecklerspray
* Hecklerspray is a UK-based entertainment blog that was launched on 1 May 2005. It focuses on music, movies, TV, videogames and celebrity news, as well as gossip and reviews.
* The website is closing in on one million page impressions per month, making it one of the biggest blogs in the UK.
* Advertisers on Hecklerspray have included CNN, Turner, VH1, 4AD Records, Variety Magazine, MSNBC, PETA, and AT&T. * For more information contact Stuart Heritage via hecklerspray@gmail.com
Great news - I'm a massive fan of Hecklerspray
Posted by: Mick | September 28, 2006 5:32 PM
congratulations
Posted by: Liam | September 28, 2006 10:47 PM