Shiny Media

Britain in July was a pretty miserable place. Rubbish weather, Biblical style floods, and nothing else on the TV other than the never-ceasing freak show that is Big Brother.

Fortunately it is now August, the sun is back (for a few weeks anyhow), and best of all the new football season kicks off this weekend. Never one to miss a bandwagon Shiny is celebrating 2007-2008 with the launch of no fewer than five new football blogs. Actually we do have a little form in this area. Our World cup blog Who ate all the Bratwurst was a huge hit last summer and its bastard premiership offspring, Who ate all the Pies has gone from zero readers to over 300,000 in less than a year.

So we are now expanding our Pies range by adding blogs for the big four football teams, Arsenal (arsenalpies. tv) Manchester United (manunitedpies.tv), Chelsea (chelseapies.tv), Liverpool (liverpoolpies.tv) oh and come other north London chancers  too (spurspies.tv). All the blogs stick to our winning Pies template of incisive opinion, quirky stories, the best of YouTube and, err, WAG profiles. They will also be updated between 10-5 timers per day, so each time you check back there will be some news snippet, mini rant or video to check out.

They are also the first blogs to feature our brand new Shiny template which, as I hope you’ll discover, makes it much easier to find your way round our sites. There are going to be a few additions to the design over the coming month including a video player and some interesting community elements. But that’s for later. For now rejoice in the fact that from here on in Saturday afternoon trips to Ikea are totally off limits. Football is back and if you are a fan of the big four (cough), big five, then it is time to chomp on our new pies.

Ashley