Ok, so I don't want to labour the point, but... I went back and checked our traffic figures for six months ago in February.

Unique visitors - 1,754,954 Page impressions - 2,619,855

compare this with August

Unique visitors - 3,521,976 Page impressions - 5,379,535

Which in my book means that we have doubled our traffic in six months. Ok, so we have launched several new blogs in that time, but most of the growth has been around established blogs like Catwalk Queen, TechDigest and Who ate all the Pies? What could be really exciting is that if we double our traffic again (and given that we are approaching the busiest web months of the year this is a strong possibility) we will have hit 7 million readers per month. This is an astounding figure for a UK company, especially given that we didn't really exist two years ago and also that we haven't spent a penny on buying Google Ad words.