Shiny Media

August is usually a bit of a rubbish month for websites as many would-be surfers are otherwise engaged basting themselves on European beaches. So it is a tad amazing that in August Shiny posted its best ever figure of 3.5 million visitors to its sites.

To put that in some kind of perspective that's up 700,000 readers on July. If we keep up this level of growth those BBC online execs should start to worry sometime around 2011.

There are some obvious reasons for the growth. We have had a few technical problems of late most of which were resolved in July. Also we launched five new footy blogs and have seen some wonderful organic growth on sites like Bridalwave and Kiss and Make Up.

So let's hope that four million user figure isn't too far off.

Also we have also just signed a huge sponsorship deal (our biggest yet) and seen ad revenues start to rocket. Good times indeed!