Shiny launches US blog network - Shiny US
Shiny launches the Shiny US blog network with Shiny Style and Shiny Gloss.
Are we bonkers? A couple of weeks back I told someone that we were on the verge of launching a blog network in the US. They told me that I was trying to sell ice to the Eskimos. Mmm.
Over the past few decades many Brits have tried to crack America. Some like Simon Cowell have charmed our transatlantic cousins with his high buttoned trousers and snarling sarcasm. Others like Oasis, Ainsley Harriot and have been back in Blighty with their tails between their legs.
So is Shiny stupid having a crack at the US? Well we are actually already in the Cowell camp stateside as many of our blogs boast strong and devoted US readerships. None more so than our fashion blogs Catwalk Queen, Shoewawa and The Bag Lady all of which featured in a top ten fashion blogs read by American survey conducted by FashionIq. Needless to say they are well clear of any potential rivals in the UK.
'With Shiny US we intend to keep all that's great about Catwalk Queen and Shoewawa like the quirky stories, videos and focus on affordable fashion' says Shiny US's Editorial Director, Andrea Thatcher, 'but the blogs will written by Americans for Americans and will major on what's hot in US fashion stores.'
So more Target than TopShop then - for the time being anyway.
This is much more than us dipping our toe in the water. Shiny US will eventually become ten US focussed fashion blogs headquarted on the East Coast, but supported by bloggers from all over the country. Shiny Style focuses on fashion, whereas Shiny Gloss is all aboput make up.
For more info email Ashley or, if it is an editorial query, Andrea
I hope a gadget-shiny-US is in the works.. I love watching your Cell Phone reviews.
Posted by: T | September 23, 2007 8:26 AM