Le Web 3: Shiny Media goes mad in Paris
Here we are in Paris at Le Web 3 - a big Web 2.0 party, sorry, conference, where the great and good of the internet world - and bonkers designer Phillipe Starck - come together to chat, eat pastries and watch the ebullient host Loic Le Meur bounce around the stage like a mad thing.
Typically, it's gone midday and I've only just got the flakey wi-fi working, but here are the highlights so far. Designer Philippe Starck talked at length about sexual ergononomics - how to make sexy furniture that you're not ashamed to show your granny. He was also doorstepped on stage by uber-blogger Robert Scoble who asked him to evaulate the design of Amazon e-book reader, the Kindle. Surprisingly, unlike Scoble, he didn't think it was rubbish but questioned whether the designer had really gone far enough in losing 'his identity'.
Earlier we heard from Kevin Rose, founder of social bookmarking site Digg.com,
about being an entrepreneur. Despite being a relatively small company
with just 40 employees, Rose explained that
it still doesn't feel like
a big company: "The passion and creativity is still there.
However, for Rose it hasn't been all plain sailing for Digg to get
where it is today with a valuation of $100 million. "Scaling was a
major issue. I wish had of planned for it."
Another problem was scrambling to find decent engineers. People were scared to move because they thought they were going to lose their jobs in the early days of Web 2.0. It's much easier to find good people now. They are much more willing to take risks now."

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