Shiny Media

Ok, so we are actually number three. But ahead of us are two huge TV corporations - one of which we actually help fund - who spend millions of pounds on video content every year. We spend less than the cost of five minutes of EastEnders each year on YouTube vids yet are still not too far behind them.

Over the last few months we have averaged over a million views of our gadgets, fashion, games, green and footy vids and the number of subscribers is rocketing too. In fact we have twice as many subscribers as Gordon Brown's YouTube channel and an awful lot more than the massively hyped WebCameron, both of which you can find here.

As well as taking  advantage of YouTube's recently announced monetisation program we are  working with a variety of brands on our videos. For example LG has just finished a four month sponsorship of our Shiny Fashion TV videos as well as working with us on a media talent competition. We have other sponsors lined up who we will be announcing shortly.

I have always felt that there was a massive opportunity for Shiny to pair our quality written content with videos presented by the same writers. It is great to be able to read someone's words and then see them in action talking about their passion. It looks as if our readers/viewers feel the same way too.

Anyhow here's our latest YouTube star, Gary Cutlack, in action, and Zara and here Wi-Fi T-shirt. If only David Cameron was into batteries...

5:31pm: The lovely Georgia has won our presenting job - she's got true Shiny style, complete with making fun of the way she fluffs her words! True Shiny presenting... And the editing job was won by Richard. Again, his editing was tres Shiny, and he's all about delivering great work fast. And they're off to Barcelona for the Mobile World Congress, so look out for their work.

5.30pm: The results are in. Who's it going to be?

5pm: Time for the results of the second challenge! All the videos are dead polished, which makes me wonder if Shiny Media willl dump their older long time video wife for this younger funkier model... Luckily I signed a pre-nup.

4.15pm: Chris has decided that we have to channel Simon Cowell and Sharon Osborne in our judging (which is perfect because I have stupid hair and he has high waisted trousers).

3pm: I've just had a little chat with everyone and checked on pastry consumption. Everyone seems to be getting on like a house on fire, and they're fine for pastries. Good news.

2pm: Having completed the first bit of our quest, everyone's now going off to record their second video. It's all about proper reviewing this time around, so we've given them a full two hours to make the video and edit it together to a final fabulous product.

1.45pm: Everyone has put together lovely packages, and there's lot of smart editing to disguise the fact that they've only just picked up the phone. That's how we roll here at Shiny Media...

1.30pm: OK. Everyone's put together their first video package and we're about to settle down with the popcorn.

12pm: The directors are now busily editing together their packages, and the presenters are trying out the phone. There's loads of specs, so luckily there's lots of lovely features to talk about. 

Well Shiny has left the building and the gadget-fest that was CES 2008 is now history. Yep our crack team, myself included, had an amazing time in Vegas and are already arguing about which hotel we are going to stay in next year.

Our coverage was amazing with Techdigest and Shiny Shiny between them racking up almost 500 posts in a week. If you are in a rush there's a great list of the 50 hottest products here. We also shot around 80 videos which, in the space of a week, pulled in a fantastic 585,000 views. That makes us more popular than a few TV channels we could mention.

If you want to read the coverage go here and here. For more videos (this was my favourite product at the show) go to our YouTube channel.