Ok, so we are actually number three. But ahead of us are two huge TV corporations - one of which we actually help fund - who spend millions of pounds on video content every year. We spend less than the cost of five minutes of EastEnders each year on YouTube vids yet are still not too far behind them.

Over the last few months we have averaged over a million views of our gadgets, fashion, games, green and footy vids and the number of subscribers is rocketing too. In fact we have twice as many subscribers as Gordon Brown's YouTube channel and an awful lot more than the massively hyped WebCameron, both of which you can find here.

As well as taking  advantage of YouTube's recently announced monetisation program we are  working with a variety of brands on our videos. For example LG has just finished a four month sponsorship of our Shiny Fashion TV videos as well as working with us on a media talent competition. We have other sponsors lined up who we will be announcing shortly.

I have always felt that there was a massive opportunity for Shiny to pair our quality written content with videos presented by the same writers. It is great to be able to read someone's words and then see them in action talking about their passion. It looks as if our readers/viewers feel the same way too.

Anyhow here's our latest YouTube star, Gary Cutlack, in action, and Zara and here Wi-Fi T-shirt. If only David Cameron was into batteries...