Great piece in Guardian.co.uk in which our very own Gemma talks about how how attitudes are changing towards bloggers especially those covering big fashion events such as New York Fashion Week.
She says: "I've seen a lot of changes in the last few years. When I first started out, nobody knew what a blog was and I was barely given the time of day. Now I'm very lucky that I get a lot of the same opportunities as mainstream press."
"You only have to look at the number of newspapers and magazines that now have fashion blogs to see how everyone is realising the potential of something so urgent and fast," she adds.