You don't need me to tell you that that we are in the midst of some very tough times and sadly they affect new media networks like Shiny too.
We have held on as long as we could without restructuring the business but we now have to make those changes to secure the long-term stability of Shiny.
It is with huge regret that we are having to part company with several members of our team . They are very talented and extremely likable individuals, however ultimately in the current climate we are faced with no choice but to let them go.
We also announce today the departure of our editorial director and co-founder Katie Lee from Shiny. Katie played a massive role in developing Shiny and in particular several of its hero blogs. She has now decided that the time is right to leave the business. She does however remain a significant shareholder in Shiny and we are very grateful for all she has done over the years.
Shiny is a British new media success story. We have built a stable of great media brands that between them attract over three million readers each month. Times maybe tough now, but we are confident that this move, though painful in the short term, will leave us well placed to thrive and prosper in the future.
Just checking the YouTube stats the other day, when I realised we have reached something of a milestone. Yes earlier in the week we hit 20 million video views from our growing library of 1668 tech and fashion videos. Check out the most popular videos below. Perhaps somewhat surprisingly number 1 is Alex's review of an LG Viewty phone which has received well over one million views, while less of a surprise is that Dan's interview with 'Lara Croft' is in the number 2 spot.
Top 10 most popular live videos:
1. Shiny Video Review: Hands on with the... Views: 1146629
2. Shiny Interview: Alison Carroll aka L... Views: 373591
3. Wii fit Views: 360329
4. Shiny Video Review: The Shocking Tase... Views: 343601
5. Shiny at 3GSM: NVIDIA next-generation... Views: 311705
6. Shiny Review: LG Shine phone Views: 263275
7. Shiny One Minute Preview: Nokia N95 Views: 248253
8. Shiny Preview: Samsung Armani Luxury ... Views: 223970
9. Shiny Media One Minute Preview: The U... Views: 218008
10 Zara looks at the SuperSmoker Views: 214460