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Quick update about Shiny

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Well it has been a long time since there has been a post on this blog and a huge amount has happened in the intervening months.

However things have moved on so I thought it was time for an update and to answer three questions that we are getting asked an awful lot at the moment.

1 Which sites do Shiny own? - Our main sites are TechDigest, Shiny Shiny, Bridalwave, Shiny Style and TV Scoop. Several of Shiny's original fashion sites are now owned by a new company called Aigua Media.

2 Where's the pink gone on Shiny Shiny? - Over the past few months we have been working on re-designing the sites and in the last two weeks we have gone live with Shiny Style, TV Scoop and now Shiny Shiny. The other sites will get the new makeover very shortly.

Websites, and in particular blogs, have come a long way since the last time the sites were changed back in 2007. We hope the redesign makes it much easier for readers to use them. They were a joint collaboration between our creative director Mike Poole and developer/designer Sheldon Daniels.

We thought that it was time for Shiny Shiny to lose the pink. Shiny Shiny has always attracted a lot of male readers as well as female ones, and that pink was starting to look a little tired. Losing the pink doesn't mean that there will be any huge change of editorial direction on the site. It'll still be a great place to visit for web fun, silly gadgets and buying tips.

3 Do your sites still get lots of views? - Traffic is rising quickly on most of the sites. TechDigest is on course to have its best monthly figure for 2009 while Shiny Style is starting to establish itself as a major UK fashion site. We lost a lot of ground over the summer but are starting to catch up now.

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