The traditional rules of media have been broken. No longer can advertisers rely on pushing their message out to the market. The savvy brands have long realised that the best way to get their message to market is to get their audience to help distribute it. Shiny offers to reach and engage with a brand's audience through flexible, creative and integrated campaigns.

Our websites provide a trusted and credible environment to communicate with your audience. Whether your target is the fashion-savvy young woman or the tech-minded twentysomething looking to purchase the latest and greatest gadget, Shiny sites can help.

Advertisers that have recognised the power of blogs and social networking on Shiny Media's sites include LG, Vodafone, L'Oreal, Estee Lauder, Boots, BMW, Canon, Sony, River Island and the list goes on.

For any other queries about Shiny Media including possible commercial relationships or enquiries from other blogs or the press please email vanessa@shinymedia.com

The Sectors

With sites in four main categories, Shiny Media is able to reach an audience spanning many interest groups. The Shiny categories include:

Fashion

Flagship titles such as Catwalk Queen and Kiss and Makeup are highly recognised for their up to the minute reviews, trends, predictions and of course all the latest in fashion 'need to know' gossip. Added to this, our speciality sites, Shoewawa, The Bag Lady and Bridalwave complete the portfolio of Shiny fashion offerings.

Lifestyle

The Lifestyle category caters for a wide range of hobbies and interests, covering topics from TV, crafts, books and more. It attracts a young, information hungry audience looking for the latest news on their favourite topic. Key titles in this sector include TV site TV Scoop, women's interest site Dollymix and green lifestyle site Hippyshopper.

Technology

Shiny was founded on a wealth of technology knowledge and gained its place with credible news and reviews. Delivered by well respected journalists who have access to all the big news first, our tech sites have a loyal following of tech-savvy influentials. Tech Digest delivers this message to predominantly male readers while sister site Shiny Shiny delivers news to a female audience, a difficult but powerful market to reach. In addition, the tech category includes niche sites such as HDTV UK, Idiot Toys and Iphonic.

Gaming

Speciality sites such as PSPSPS, WiiWii and XBoxer reach the hard core gamer who wants to know everything they can about their favourite pastime.