Case Studies

LG

The key objective of the LG Viewty brief was to highlight the features of the phone - in particular its video capabilities - to fashion and lifestyle audiences. Shiny Media helped to reach LG's target market of young, fashion conscious, tech savvy audience within this category.

The campaigns were divided into three main components:

• CityClickers - A pan European photography competition using the LG Viewty to create and upload pictures to a dedicated LG CityClickers website.
• LG Fashion TV - sponsorship of the Shiny Fashion Channel and video player.
• LG Video Media Talent Awards - A competition for two people to win internships at Shiny to produce and star in our video content.

Success of this campaign was measured on several key performance indicators, including brand exposure and awareness, video plays, traffic drivers and response via click through. The campaigns offered powerful branding and association.

Sony VAIO

This campaign provided a unique component to the launch of a new range of Sony Vaios. Key to this campaign was reaching females in an online environment, as well as educating audiences on the mobility of the Sony Vaio.

Shiny Media offered Sony the opportunity to sponsor a category on one of our most popular fashion sites, "Catwalk Queen Live - Sponsored by Sony Vaio". The campaign ran over two months and took our journalists to shopping centres around the UK to provide on-site blogging on street fashion and style. This campaign enabled Sony to interact with the potential Vaio consumer and highlight the product features directly providing a strong, relevant message.

Neutrogena

Neutrogena approached Shiny Media to help them gather information on causes of stress for young women based around their Neutrogena Visibly Clear Stress Relief campaign.

Neutrogena chose two high profile Shiny sites in Catwalk Queen and Kiss and Make Up to post a survey and competition, as both delivered the target demographic of young women.

Editorial posted a survey on both sites, (provided by Neutrogena) looking at the causes of stress for young women today. Neutrogena also provided a main prize and consolation beauty prizes to encourage a larger number of responses. The post was also promoted across Catwalk Queen's Twitter page, http://twitter.com//catwalkqueen.

Vodafone

Vodafone's objective was to demonstrate the portability of its Mobile Broadband solution in an innovative yet powerful manner. In true Shiny style, the editorial team developed a series of six video posts, all filmed from remote locations. The videos covered topics from Robot Wars in the park to testing waterproof gadgets by throwing them into the Thames. You can see one of them here.

The content was fun and interesting to readers and highlighted the portability of Mobile Broadband. Vodafone had complete ownership of the sponsorship, which resulted in them receiving a sponsorship slide at beginning of each video; 'Tech Digest Live brought to you by Vodafone', six video posts, with co-branded banners.These were posted once a week sitting on Tech Digest Live page and uploaded to You Tube.