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        <title>Shiny Media</title>
        <link>http://www.shinymedia.com/</link>
        <description>The official blog of Shiny Media - the UK&apos;s biggest blog network</description>
        <language>en</language>
        <copyright>Copyright 2012</copyright>
        <lastBuildDate>Tue, 01 May 2012 14:44:44 +0000</lastBuildDate>
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        <item>
            <title>SHINY SHINY AND TECH DIGEST HIT NEW TRAFFIC RECORDS</title>
            <description><![CDATA[<p><br /><img alt="tech-digest-shiny-shiny.jpg" src="http://www.techdigest.tv/tech-digest-shiny-shiny.jpg" class="mt-image-left" style="float: left; margin: 0pt 20px 20px 0pt;" height="222" width="222" />It has been an incredible four months for Shiny Media's two tech websites - Shiny Shiny and Tech Digest. Both have enjoyed an incredible traffic surge and both have hit record monthly levels for both unique visitors and page impressions.</p>

<p>So why is this happening now? The economy is still in the toilet and very few people seem to be buying hardware? Well the iPad has had a dramatic impact both in terms of the numbers of people reading iPad stories and also people actually reading the websites on their tablet.</p>

<p>There also seems to be less competition around too with some high profile tech websites shutting or shifting to new domains.</p>

<p>Also Google's recent Panda tweaks have helped too in that they favour sites with original content.</p>

<p>Most of all though the quality of the stories on both sites has been superb, which brings me back to the golden rule of website publishing. Create great content and people will come.</p>

<p>Incidentally another site I have some involvement with, Who Ate All The Pies, has also been notching up record figures with over a million visitors a month on the site for the last three months.</p>

<p>Internet publishing is clearly evolving...</p>

<div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://www.zemanta.com/" title="Enhanced by Zemanta"><img style="border: medium none; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/zemified_e.png?x-id=083e600b-89d9-4cca-97c0-a3795423cdca" alt="Enhanced by Zemanta" /></a></div>

]]></description>
            <link>http://www.shinymedia.com/2012/05/shiny_shiny_and_tech_digest_hi.html</link>
            <guid>http://www.shinymedia.com/2012/05/shiny_shiny_and_tech_digest_hi.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">shiny</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Shiny Media</category>
            
            <pubDate>Tue, 01 May 2012 14:44:44 +0000</pubDate>
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        <item>
            <title>Shiny Shiny has best traffic days ever</title>
            <description><![CDATA[<p>October has been a very good month for tech websites and Shiny Shiny has seen a massive uplift. Thanks to stories about the iPhone 4S and the launch of Apple's iOS5 (as well as being swarmed by fans of Instagram and Tumblr) the site has notched up its two highest traffic days ever and is on course for a bumper traffic month.</p>

<p>TechDigest is also in the midst of a serious surge and may end up achieving its best month ever for traffic in October.</p>]]></description>
            <link>http://www.shinymedia.com/2011/10/shiny_shiny_has_best_traffic_d.html</link>
            <guid>http://www.shinymedia.com/2011/10/shiny_shiny_has_best_traffic_d.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Milestones</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Shiny Media</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Shiny Shiny</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Tech Digest</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">traffic surge</category>
            
            <pubDate>Fri, 14 Oct 2011 10:46:24 +0000</pubDate>
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            <title>Shiny Media hits 30 million views on YouTube</title>
            <description><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="292" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/AAjQUVwdmag?fs=1&amp;hl=en_GB" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="292" src="http://www.youtube.com/v/AAjQUVwdmag?fs=1&amp;hl=en_GB" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>

<p><br />
<a href="http://www.shinymedia.com">Shiny Media</a> recently passed a very significant landmark. Its two main YouTube channels - the tech based <a href="http://www.youtube.com/user/shinymedia">Shiny Media</a> and fashion based <a href="http://www.youtube.com/user/shinyfashion">Shiny Fashion </a> - have now notched up over 30 million views, which for a company of our size and resources is astonishing.</p>

<p><br />
The <a href="http://www.youtube.com/channels?s=mv&t=a&g=3&c=0&p=2">last time we looked we were </a>behind ITN, Walt Disney and Oasis and in a desperate struggle with JLS. We are also ahead of Sky News, FHM, Big Brother and well clear of any other UK tech media brands.</p>

<p><br />
Over the years we have had some very talented individuals producing our videos, some of whom have gone on to <a href="http://www.youtube.com/frackulous">other great things</a>.</p>

<p><br />
I think the huge viewing figures are down to a number of reasons...</p>

<p><br />
Understanding that it is the content, not the quality of the video production, that creates a YouTube hit. To be honest some of our early videos were technically very ropey, but they still attracted huge audiences because they offered footage of products before anyone else.</p>

<p><br />
Constantly adding new video content. We almost always add 3/4 new videos each week.</p>

<p><br />
Not taking ourselves too seriously.</p>

<p><br />
Some great presenters.</p>

<p><br />
Seriously promoting the videos on our existing websites.</p>

<p><br />
Shiny has also worked with many brands on producing video content including <a href="http://www.sutrodigital.com/our-work">Vodafone, Cisco and LG</a>.</p>]]></description>
            <link>http://www.shinymedia.com/2010/10/shiny_media_hits_30_million_vi.html</link>
            <guid>http://www.shinymedia.com/2010/10/shiny_media_hits_30_million_vi.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Milestones</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">30 million views</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Shiny Media</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Sutro Digital</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">video content</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">YouTube</category>
            
            <pubDate>Fri, 15 Oct 2010 09:06:15 +0000</pubDate>
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            <title>Shiny Shiny in summer traffic surge</title>
            <description><![CDATA[<p>July is normally a slow month for tech websites, but not <a href="http://www.shinyshiny.tv">Shiny Shiny</a>. Our gadget site, helmed by the amazing Anna Leach, hit its best ever figure for a summer month in July. The site has been slowly growing for the past few months, but July's traffic was fantastic</p>

<p>It was also a good month for Shiny's wedding site, <a href="http://bridalwave.tv">Bridalwave</a>, which boasted very strong figures and for our eco site <a href="http://hippyshopper.com">HippyShopper </a>too.</p>]]></description>
            <link>http://www.shinymedia.com/2010/08/shiny_shiny_in_summer_traffic.html</link>
            <guid>http://www.shinymedia.com/2010/08/shiny_shiny_in_summer_traffic.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Milestones</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Bridalwave</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">gadgets</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Shiny Media</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Shiny Shiny</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Traffic surge</category>
            
            <pubDate>Wed, 04 Aug 2010 15:04:49 +0000</pubDate>
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        <item>
            <title>Looking for freelance writers</title>
            <description><![CDATA[<p>Hi, we are looking for some new freelance writers to add to our team. You'll need to be great with words, a whizz with images (and no stranger to Paint) and able to write a few stories a day for us. You should have a good grounding in social media and know a thing or two about 1, fashion or 2, security. We pay between £10-25 per story, depending on the type of post. Give <a href="mailto:ashley@shinymedia.com">me a shout </a>if you are interested.</p>]]></description>
            <link>http://www.shinymedia.com/2010/07/looking_for_freelance_writers.html</link>
            <guid>http://www.shinymedia.com/2010/07/looking_for_freelance_writers.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Housekeeping</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">new bloggers required</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">new freelancers required</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Shiny Media</category>
            
            <pubDate>Wed, 07 Jul 2010 12:51:02 +0000</pubDate>
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            <title>Revamped Shiny Shiny in traffic surge</title>
            <description><![CDATA[<p>Shiny's popular technology website <a href="http://shinyshiny.tv">Shiny Shiny </a>is on a bit of a roll at the moment. Earlier this week we tweaked the site by adding new gallery software which you can see <a href="http://www.shinyshiny.tv/2010/03/transform_your_2.html">here</a>. This makes it easier for the reader to trawl through the images while simplifying the uploading process for our journalists.</p>

<p>Shiny Shiny is also posting some great figures at the moment with some really superb stories attracting lots of new readers. Here are some of our favourites.</p>

<p><a href="http://www.shinyshiny.tv/2010/03/has_the_iphone.html">Has the iPhone kiled the girl phone?</a></p>

<p><a href="http://www.shinyshiny.tv/2010/03/groupon_and_its.html">Groupon and its rivals - why discount sites are getting big</a></p>

<p><a href="http://www.shinyshiny.tv/2010/03/how_to_back_up.html">How to back up</a></p>

<p><a href="http://www.shinyshiny.tv/2010/03/top_ten_hottest.html"><br />
The top ten hottest websites and apps for 2010</a></p>

<div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/bda016f6-2862-409a-acbe-b8b13f3938ae/" title="Reblog this post [with Zemanta]"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=bda016f6-2862-409a-acbe-b8b13f3938ae" alt="Reblog this post [with Zemanta]"></a><span class="zem-script more-related pretty-attribution"><script type="text/javascript" src="http://static.zemanta.com/readside/loader.js" defer="defer"></script></span></div>]]></description>
            <link>http://www.shinymedia.com/2010/03/revamped_shiny_shiny_in_traffi.html</link>
            <guid>http://www.shinymedia.com/2010/03/revamped_shiny_shiny_in_traffi.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Housekeeping</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Journalism</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Journalist</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Media</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Shiny Shiny</category>
            
            <pubDate>Wed, 17 Mar 2010 09:43:33 +0000</pubDate>
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            <title>Wanted - competition prizes for Shiny surveys</title>
            <description><![CDATA[<p>We are about to run demographic based surveys across all of our key blogs, namely...</p>

<p><a href="http://techdigest.tv">TechDigest</a> - Gadget news and reviews - 450,000 unique readers each month<br />
<a href="http://shinyshiny.tv">ShinyShiny </a>- Gadget/website/apps news and reviews - 330,000 readers each month<br />
<a href="http://tvscoop.tv">TVScoop</a> - TV reviews and previews - 220,000 readers each month<br />
<a href="http://bridalwave.tv">Bridalwave </a>- Wedding ideas and news - 470,000 readers each month<br />
<a href="http://shinystyle.tv">ShinyStyle</a> - Fashion news, galleries and opinions - 300,000 readers each month<br />
<a href="http://hippyshopper.com">HippyShopper</a> - Green gadgets 100,000 readers each month<br />
<a href="http://corrieblog.tv">Corrie </a>- Coronation Street news - 90,000 readers each month<br />
<a href="http://brandish.tv">Brandish </a>-  Men's fashion and lifestyle site - 85,000 readers each month</p>

<p>We are looking for competition prizes for each of the surveys.</p>

<p>The brand/prizes will be mentioned in the headline of the post (it will be posted four times) and the post will also feature a picture of the product.</p>

<p>The only cost to the brand is the cost of the prize. The brand also takes responsibility for sending the prize to the winners.</p>

<p>If the brand would like to add their own questions to the survey there will be a small fee for this.</p>

<p>Here's an example of how <a href="http://www.shinyshiny.tv/2009/09/take_the_shiny.html">a previous survey worked</a></p>

<p>For more details email <a href="mailto:ashley%20at%20shinymedia%20dot%20com">Ashley</a></p>

<p></p>

<p><br />
<div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/43b4b4a6-f3b1-4d49-8180-40509aeb4cdf/" title="Reblog this post [with Zemanta]"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=43b4b4a6-f3b1-4d49-8180-40509aeb4cdf" alt="Reblog this post [with Zemanta]"></a><span class="zem-script more-related pretty-attribution"><script type="text/javascript" src="http://static.zemanta.com/readside/loader.js" defer="defer"></script></span></div></p>]]></description>
            <link>http://www.shinymedia.com/2010/03/wanted_-_competition_prizes_fo.html</link>
            <guid>http://www.shinymedia.com/2010/03/wanted_-_competition_prizes_fo.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Competitions and Promotions</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Arts and Entertainment</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">competitions</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Coronation Street</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Corrie</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Shiny Media</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">TechDigest</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Television</category>
            
            <pubDate>Mon, 15 Mar 2010 14:27:47 +0000</pubDate>
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            <title>Oscars gives Shiny Style (and Shny Media) its best ever day</title>
            <description><![CDATA[<p>Over the last few months our leading <a class="zem_slink" href="http://www.wikinvest.com/industry/Fashion" title="Fashion" rel="wikinvest">fashion</a> blog, Shiny Style, has continued to grow posting excellent figures each month. Today, thanks to some amazing <a class="zem_slink" href="http://www.oscars.org/" title="Academy Award" rel="homepage">Oscars</a> coverage, it looks on course to break 100,000 page impressions. This is Shiny Style's best traffic day ever. It surpassed its previous record by lunchtime.</p>

<p>No <a class="zem_slink" href="http://www.shinymedia.com" title="Shiny Media" rel="homepage">Shiny Media</a> fashion <a class="zem_slink" href="http://en.wikipedia.org/wiki/Website" title="Website" rel="wikipedia">website</a> has ever hit 100,000 page impressions in a day, so we have our fingers (and everything else) crossed.</p>

<p>We have big plans for the website too. We have recently struck a new deal to source some top quality fashion images, while at the same time improving the gallery experience for the reader. There will be many more enhancements to the site over the coming months.</p>

<p></p>

<div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/557b6d92-cdd6-4925-b379-13978279d106/" title="Reblog this post [with Zemanta]"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=557b6d92-cdd6-4925-b379-13978279d106" alt="Reblog this post [with Zemanta]"></a><span class="zem-script more-related pretty-attribution"><script type="text/javascript" src="http://static.zemanta.com/readside/loader.js" defer="defer"></script></span></div>]]></description>
            <link>http://www.shinymedia.com/2010/03/oscars_gives_shiny_style_and_s.html</link>
            <guid>http://www.shinymedia.com/2010/03/oscars_gives_shiny_style_and_s.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Milestones</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Academy Award</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Arts</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Business</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Clothing</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Design</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Fashion</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Magazines and E-zines</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Oscars</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Shiny Media</category>
            
            <pubDate>Mon, 08 Mar 2010 14:47:27 +0000</pubDate>
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            <title>Bridalwave has best ever month</title>
            <description><![CDATA[<p>Shiny is best known for its tech and fashion websites, but we have one site that does't really fit in either of those categories that is doing amazingly well.</p>

<p><a href="http://bridalwave.tv">Bridalwave </a>is a wedding website which mixes recent wedding news with tutorials, how to's and galleries of dresses. And in January is had its best month ever - with almost 400,000 people visiting the site.</p>

<p>Much of the recent growth has been down to the excellent articles by Andrea @andreapetrou on stuff like beach weddings and hairstyles for the big day. However it is clear that more people are planning weddings again and searching for wedding content. Maybe in some small way this says something about the state of the economy too. Weddings tend to be pretty expensive and perhaps in some small way Bridalwave's growth illustrates a small, but significant upturn in comsumer confidence.</p>

<p>Bridalwave is on Twitter too - twitter.com/bridalwave</p>]]></description>
            <link>http://www.shinymedia.com/2010/02/bridalwave_has_best_ever_month.html</link>
            <guid>http://www.shinymedia.com/2010/02/bridalwave_has_best_ever_month.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Milestones</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">best month</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Bridalwave</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Shiny Media</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">wedding websites</category>
            
            <pubDate>Wed, 03 Feb 2010 14:18:54 +0000</pubDate>
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            <title>PR&apos;s guide to Shiny Media - how we run competitions</title>
            <description><![CDATA[<p>We love running competitions and have consistently got excellent response rates</p>

<p>If you do want to run a competition with us please email <a href="mailto:ashley@shinymedia.com">Ashley</a>. However we do charge a fee of £500 for running the competitions. We agree the wording of the competition with you.</p>

<p>To maximise the impact of the competitions we would advocate using one of our sponsored posts slots to promote it </p>

<p>Sponsored posts are a highly effective way of a brand being able to integrate their message within a website.</p>

<p>These are available in two different slots</p>

<p>1 As a highlighted 5th post on the home page - with a box under the main story on the story page</p>

<p>2 As a rectangular box (MPU) on the home page with a box under the main story on the story page</p>

<p>For our five premium sites (TechDigest, Shiny Shiny, Bridalwave, Shiny Style, TV Scoop) these cost £2000 per month</p>

<p>If you want run something on the smaller sites (Hippy Shopper, iPhonic, HDTVUK etc) then please get in touch</p>

<p>If you just want to run a sponsored post on its own then this will cost £500. It will be clearly marked that it is a sponsored post - <a href="http://www.techdigest.tv/2009/12/vodafone_launch_12.html">here's an example of how this works</a></p>

<p>We can embed the video in one of two places</p>

<p>As a standard sponsored post - for which we charge £500</p>

<p>Or as a video player in the right hand column sponsored post slot - this cost £2000 per month</p>

<p></p>

<p><br />
</p>]]></description>
            <link>http://www.shinymedia.com/2009/12/prs_guide_to_shiny_media_-_how.html</link>
            <guid>http://www.shinymedia.com/2009/12/prs_guide_to_shiny_media_-_how.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">competitions</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Pr&apos;s guide</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Shiny Digital</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Shiny media</category>
            
            <pubDate>Fri, 11 Dec 2009 12:24:01 +0000</pubDate>
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            <title>PR&apos;s guide to Shiny Media - who to send releases to</title>
            <description><![CDATA[<p>If you want to send us a press release then use the following addresses</p>

<p>TechDigest - <a href="mailto:Gerald@shinymedia.com">Gerald Lynch </a></p>

<p>Shiny Shiny - <a href="anna@shinymedia.com">Anna Leach </a></p>

<p>Shiny Style - <a href="andrea@shinymedia.com">Andrea Petrou </a></p>

<p>Bridalwave - <a href="andrea@shinymedia.com">Andrea Petrou </a></p>

<p>TV Scoop - <a href="mailto:vintagegramofone@gmail.com">Mof Gimmers</a></p>

<p>For all others sites <a href="mailto:info@shinymedia.com">info@shinymedia.com</a><br />
</p>]]></description>
            <link>http://www.shinymedia.com/2009/12/prs_guide_to_shiny_media_-_who.html</link>
            <guid>http://www.shinymedia.com/2009/12/prs_guide_to_shiny_media_-_who.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">About Shiny Media</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">. shiny shiny</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Bridalwave</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Pr&apos;s guide to Shiny Media</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">shiny digital</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">techdigest</category>
            
            <pubDate>Fri, 11 Dec 2009 12:20:10 +0000</pubDate>
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            <title>PR&apos;s guide to Shiny Media - our sites</title>
            <description><![CDATA[<p>We have five key sites and several smaller ones</p>

<p><a href="http://techdigest.tv">TechDigest</a> - One of the UK's longest established and most read consumer electronics/gadgets/technology sites. Tech Digest attracts over 400,000 unique tech-obsessed readers each month</p>

<p><a href="http://shinyshiny.tv">Shiny Shiny</a> - A mainstream technology website that looks at both new gadgets and online innovations and apps in a unique way. It has a much higher percentage of female readers than most other technology sites. It has a readership of around 300,000 each month</p>

<p><a href="http://shinystyle.tv">Shiny Style </a>- Our flagship fashion website, Shiny Style covers high street and celeb fashion in a fresh and innovative way. It has 150,000 readers each month.</p>

<p><a href="http://bridalwave.tv">Bridalwave  </a>- Our most read fashion website Bridalwave is a mine of information about weddings from galleries of the latest dresses through to tips on how to make the big day run smoothly. It has 340,000 readers each month.</p>

<p><a href="http://tvscoop.tv">TV Scoop</a> - Written by people who are passionate about TV for people who are passionate about TV, TV Scoop is one of the biggest TV focussed websites in the UK. It attracts 250,000 readers each month</p>

<p><strong>We also have the following smaller sites</strong></p>

<p><a href="http://hdtvuk.tv">HDTVUK</a> - A site that focuses on high definition TV from a UK perspective<br />
<a href="http://hippyshopper.com">Hippyshopper  </a>- Our green fashion site<br />
<a href="http://brandish.tv">Brandish </a>- Men's lifestyle website<br />
<a href="http://iphonic.tv">iPhonic </a>- Smartphone website</p>

<p>Overall we have around 1.7 million unique readers each month of which over half are from the UK<br />
</p>]]></description>
            <link>http://www.shinymedia.com/2009/12/prs_guide_to_shiny_media_-_our.html</link>
            <guid>http://www.shinymedia.com/2009/12/prs_guide_to_shiny_media_-_our.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">About Shiny Media</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Bridalwave</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">pr guide to shiny media</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">shiny digital</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">shiny shiny</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">techdigest</category>
            
            <pubDate>Fri, 11 Dec 2009 12:09:53 +0000</pubDate>
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            <title>PR&apos;s guide to Shiny Media </title>
            <description><![CDATA[<p>Here's a quickie guide to Shiny Media for anyone in the PR industry</p>

<p>We cover</p>

<p><a href="http://www.shinymedia.com/2009/12/prs_guide_to_shiny_media_-_our.html">1 Which sites Shiny Media runs</a></p>

<p><a href="http://www.shinymedia.com/2009/12/prs_guide_to_shiny_media_-_who.html">2 Who to send press releases to</a></p>

<p><a href="http://www.shinymedia.com/2009/12/prs_guide_to_shiny_media_-_how.html">3 How we run competitions</a></p>

<p><br />
</p>]]></description>
            <link>http://www.shinymedia.com/2009/12/prs_guide_to_working_with_shin.html</link>
            <guid>http://www.shinymedia.com/2009/12/prs_guide_to_working_with_shin.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">About Shiny Media</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">bridalwave</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Pr guide to shiny media</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">shiny digital</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">shiny shiny</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">shiny style</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">tech digest</category>
            
            <pubDate>Fri, 11 Dec 2009 11:16:50 +0000</pubDate>
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            <title>TechDigest and Bridalwave get the new Shiny re-design</title>
            <description><![CDATA[<p>Over the last couple of months we have been busily working on redesigns for all of our sites. The latest two to adopt the new template are <a href="http://techdigest.tv">TechDigest </a>and <a href="http://bridalwave.tv">Bridalwave</a>, both of which will go live this week.</p>

<p>We have left them until now as they are our two biggest websites which boast a very large number of stories and the highest number of unique users (TechDigest attacted over 400,000 users in November while Bridalwave had 320,000).</p>

<p>We have attempted to keep the designs as clean and simple as possible. The four key stories with images at the top of the page is something I have wanted to add to the Shiny sites for over a year now. They have worked very well for other sites I have been involved with like <a href="http://anorak.co.uk">Anorak</a>. </p>

<p>In the side bars now there is space for long tail/feature type content, something Shiny site haven't really had before. </p>

<p>This is however very much stage one on our journey. There are two major design tweaks for most of the sites which will go live in early 2009 that we are very excited about.</p>

<p>February 2009 will also see the relaunch of <a href="http://brandish.tv">Brandish </a>(as a men's lifestyle website) and <a href="http://iphonic.tv">iPhonic</a>.<br />
</p>]]></description>
            <link>http://www.shinymedia.com/2009/12/techdigest_and_bridalwave_get.html</link>
            <guid>http://www.shinymedia.com/2009/12/techdigest_and_bridalwave_get.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">About Shiny Media</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">bridalwave</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">redesign</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">shiny media</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">techdigest</category>
            
            <pubDate>Thu, 10 Dec 2009 12:08:50 +0000</pubDate>
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            <title>What Engadget&apos;s redesign tells us about the state of commercial blogging</title>
            <description><![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="engadget cliq.jpg" src="http://www.shinymedia.com/engadget%20cliq.jpg" width="433" height="259" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></span>So which is the most powerful and influential blog network in the world? Well there are two contenders, the brit owned New York based <a href="http://en.wikipedia.org/wiki/Gawker_Media">Gawker media </a>and Weblogs Inc, which for all intents and purposes these days is AOL. And when either of the networks tweak their designs the rest of the blogging world watches very closely. So last week's revamp of AOL's flagship blog, <a href="http://engadget.com">Engadget</a>, has already become a big talking point among commercial bloggers.</p>

<p>Since purchasing Engadget and the rest of Weblogs Inc in 2006 AOL has established the gadget site as the number one consumer electronics portal in the world. It has moved a long way from being a typical blog both in terms of the content on the site and its design. Last week's tweak takes it even further away from what we used to understand as blogging.</p>

<p>There are lots of changes to the template but three stand out. Firstly at the top of the site there is now a floating bar that Engadget calls its hero module - this can be used by the editors to focus on any type of content they feel has a long shelf life. At the moment the bar is full of Christmas buying guides, next month it will be CES etc. Highlighting long tail content has become hugely important now for commercial blogs. Sure most still receive a large chunk of their traffic via quick news stories and are fed by RSS, Google News and organic Google search. However long tail content has enabled some websites/online companies to grow massively (<a href="http://www.demandmedia.com/">Demand Media </a>springs to mind) and it is content that inevitably has longer shelf life and more intrinsic value than most news content. The trick is to be able to balance the two and the new Engadget reflects this.</p>

<p>Underneath the hero module there is now a pictorial section which highlights top stories. These are housed in five large-ish images and are designed to pick on the day's premier news. Since Gawker added top story thumbnails to its pages many months ago this has become a standard feature on many blogs. It is highly effective in keeping casual readers on a site.  In some ways it is surprising that Engadget has left it so long to add this.</p>

<p>Finally there is what are arguably the redesign's coolest feature - the hubs. These are like mini categories which focus on key individual products or events. Take a peek at the one for the recently announced <a href="http://www.engadget.com/product/motorola-cliq">Motorola Cliq phone</a>, you get to access to all the stories that mention the phone along with videos, galleries and a timeline that shows which it was announced and when it was most writen about. Expect to see this kind of feature copied on a lot of other blogs soon.</p>

<p>Finally Engadget hasn't followed Gawker, and its gadget blog Gizmodo, to a home page that features just snippets of story and thumbnails Instead Engadget keeps the long established blog format which allows readers to access a lot of stories without ever having to click on. A bit like this blog, but not our recently revamped <a href="http://shinystyle.tv">websites</a>. This flies in the face of most current commercial web design which attempts to get readers to continue to click through - the more page impressions the site gets the higher its ad revenue. For me it looks a little dated and in spite of the really clever new features I think the redesign looks a little cluttered. From an advertisers point of view as well the main two ads - the banner and the rectangular ad on the right near the top - look a little buried to me. Still for a hugely popular site like Engadget this is probably not that much of an issue. Must get round to redesigning this site soon too...</p>

<p>Anyhow, the team at Engadget has come up with was really innovative, dynamic and user friendly redesign and it will be interesting to see if other AOL sites gets a similar treatment soon.<br />
</p>]]></description>
            <link>http://www.shinymedia.com/2009/11/what_engadgets_redesign_tells.html</link>
            <guid>http://www.shinymedia.com/2009/11/what_engadgets_redesign_tells.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Ashley&apos;s rants</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">AOL</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">engadget</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Gawker Media</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">redesign</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">weblogs Inc</category>
            
            <pubDate>Wed, 25 Nov 2009 16:48:22 +0000</pubDate>
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